About Event

Firms always strive to improve their competitive position in the intense global competition as a result of rapid technology changes and shifting pattern of world markets. One of the strategies of improving the performance of a firm is development of new products with lower cost, higher quality, and at higher speed. Understanding of structured product innovation and development processes is utmost mportant for both academicians and industry personnel. Effective use of various product development tools and techniques, outsourcing and collaboration options help them in a great way to facilitate new product development activity in industries. In addition to development of new products, it is important to protect them in the form of patents in order to avoid counterfeiting and piracy. The course contents are prepared in order to cover all the above aspects